Person holding pink jars against a colorful confetti background

A Word from the Founder

Hi, I’m Jo!

I’m a mum of two and a newborn photographer based in New Zealand. Over the years, I’ve seen so many new mums in my studio quietly battling sore nipples in those early breastfeeding days - and let’s be honest, that really takes the sparkle out of the experience.

I’ve been there too. I assumed my baby and I would just naturally know what to do, but those first few days were tough. I struggled with latching, positioning, and painfully dry, cracked nipples. I remember wincing through every feed, and I never want another mama to go through that alone.

That’s exactly why I created Soothe Mama - a 100% natural balm designed to bring gentle relief when you need it most.

Who wants boring beige? Not me! I created something that feels cheerful just to look at -small but mighty for those 2am feeds. Think of it as your little pink reminder that you’re not alone. You’ve got this, Mama x

Ready to try the balm that mamas are raving about? Shop NOW

"Everywhere I looked, it was the same beige, boring balms. Why can’t a nipple balm be 100% natural and bursting with fun? Mamas deserve relief as bold as they are!"

Pink leaf outline on a white background

Pure & Trusted

Made in NZ, no nasties, baby-safe ingredients and 100% natural
Pink icon of a container with a drop on a white background

Soft & Scoopable

Silky-soft, scoopalicious formula - no hard balm to apply to rub in

Bright & Bold

Colourful packaging to remind you you’re not alone at those 2am feeds
mum holding baby

Breastfeeding Nipple Balm

$15.99 USD
Pink 'nipple balm' container with yellow text on a pink background