A Word from the Founder

Hi, I’m Jo!

I’m a mum of two and a newborn photographer based in New Zealand.

Over the years, I’ve seen so many new mums in my studio quietly battling sore nipples in those early breastfeeding days. Let’s be honest, that really takes the sparkle out of the experience.

I’ve been there too. I assumed my baby and I would just naturally know what to do, but those first few days were tough. I struggled with latching, positioning, and painfully dry nipples. I remember wincing through every feed, and I never want another mama to go through that alone.

That’s exactly why I created Soothe Mama. A 100% natural balm designed to bring gentle relief when you need it most.

There are plenty of baby brands out there that add mum products as an afterthought. Soothe Mama is different.

I created this brand to focus only on caring for mums, giving you the attention and support you deserve while you focus on your little one. I’ve got your back.

Who wants boring beige? Not me. I wanted to create something that feels cheerful just to look at. Small but mighty for those 2am feeds. Think of it as your little pink reminder that you’re not alone.

From one mama to another, you’ve got this. Jo x